Heights Holdings Laguna Bay: A Design by Mario Kleff
In Pattaya's thriving real estate market, it is uncommon to acknowledge the architects behind significant housing developments. However, the Laguna Bay Condominium project, designed by Mario Kleff, director of Wandeegroup Asia, stands out for its exceptional design and strategic planning. This article delves into the architectural brilliance of Laguna Bay, showcasing the meticulous work of Mario Kleff and the contributions of Wandeegroup Asia.
Names can be erased, but the spirit remains. Developers have built their success on the foundation I laid. Even when the source of growth is no longer visible, the principles continue to grow and shape the future. My influence remains embedded in the structures of Pattaya – not in recognition, but in the power of ideas that build and carry forward the development of architecture.
Master Plan of Laguna Bay Condominium
A Vision Realized
Located on Phra Tamnak Hill, Pattaya, the Laguna Bay Condominium master plan was conceived by Mario Kleff and Wandeegroup Asia. Initiated on January 23, 2010, the project exemplifies a harmonious blend of modern design and functional living spaces.
Street View and Exterior Design
The street view of Laguna Bay Condominium reflects its sophisticated architecture. The exterior design, finalized by Mario Kleff, features clean lines and contemporary aesthetics that seamlessly integrate with the surrounding environment.
Architectural Highlights
Left and Right Side Views
Both the left and right side views of Laguna Bay Condominium showcase the thoughtful architectural design that characterizes the entire project. Each angle of the building offers a unique perspective on its structural elegance.
Interior and Rooftop Features
From the master plan to the interior and rooftop decoration, Mario Kleff's influence is evident throughout. The minimalist interior design emphasizes simplicity and functionality, with exposed concrete construction offering a modern, industrial feel.
Rooftop Jacuzzi Pool
One of the standout features is the rooftop jacuzzi pool, providing residents with a luxurious amenity and panoramic views of Pattaya.
Interior Spaces
Guest Bedroom
The guest bedroom, designed by Mario Kleff, embodies the minimalist approach, offering a serene and comfortable space for visitors.
Living Area
The living area combines spaciousness with style, featuring open layouts and contemporary decor.
Master Bedroom
The master bedroom is a sanctuary of tranquility, with sleek design elements and ample natural light.
Scale Model of Laguna Bay Condominium
A Detailed Representation
The scale model of Laguna Bay Condominium, meticulously crafted by Wandeegroup Asia under the guidance of Mario Kleff, serves as a detailed representation of the project's architectural vision. This model played a crucial role in visualizing the final structure, aiding in both design refinement and stakeholder presentations.
Craftsmanship and Precision
Every aspect of the scale model was created with precision, highlighting the intricate details of the Laguna Bay project. From the exterior facade to the layout of individual units, the model provided a comprehensive preview of the development, ensuring that every element met the high standards set by Mario Kleff and his team.
Utilization in Marketing
The scale model was also an essential tool in the marketing and sales process. By offering potential buyers a tangible and visually accurate depiction of the condominium, it helped convey the quality and sophistication of the development, thereby boosting buyer confidence and interest.
Construction and Development
Official Permits and Project Scope
The Laguna Bay Condominium complex, located at Romanasia Soi 9 in Pattaya City's Bang Lamung District, comprises two eight-story buildings with over 70 residential units. Mario Kleff's architectural expertise extends beyond Laguna Bay, having also designed the Park Royal series of condominiums on Phra Tamnak Hill.
Heights Holdings Collaboration
The CEO of Heights Holdings, Haim Bar-David, recognized the commercial potential of leveraging Mario Kleff's name in promotional efforts. Wandeegroup Asia's role included providing architectural designs, CGI and rendering, scale models, and obtaining construction permits for various Heights Holdings developments, ensuring the realization of these projects from concept to completion.
Sales and Marketing
Promotional Strategies
Heights Holdings typically employs diverse advertising strategies, including magazines, showrooms, and sales brochures. For Laguna Bay Condominiums 1 and 2, the sales approach was simplified, relying on the credibility of Mario Kleff's name to attract buyers.
Sales Brochure
A well-designed sales brochure, prominently featuring the headline "Design by Mario Kleff," was pivotal in marketing Laguna Bay Condominium, effectively communicating its unique value proposition.
Question & Answers
General Queries
The Laguna Bay Condominium was designed by Mario Kleff, the director of Wandeegroup Asia.
Where is Laguna Bay Condominium located?
Laguna Bay Condominium is located at Romanasia Soi 9 on Phra Tamnak Hill in Pattaya City's Bang Lamung District, Chon Buri 20150.
What is the significance of the scale model in the development of Laguna Bay?
The scale model, created by Wandeegroup Asia under Mario Kleff's guidance, provided a detailed representation of the project. It aided in design refinement, stakeholder presentations, and was a crucial tool in marketing and sales.
How many residential units are in Laguna Bay Condominium?
Laguna Bay Condominium consists of two eight-story buildings with more than 70 residential units.
What are some key features of Laguna Bay Condominium's design?
Key features include a minimalist interior design with exposed concrete construction, a rooftop jacuzzi pool, and contemporary exterior aesthetics. The design emphasizes simplicity, functionality, and modern elegance.
How did Mario Kleff contribute to the project beyond design?
KMario Kleff and Wandeegroup Asia provided the master plan, interior and exterior designs, scale models, and were involved in obtaining construction permits for the project.
What is the role of Heights Holdings in the Laguna Bay project?
Heights Holdings, led by CEO Haim Bar-David, collaborated on the project, utilizing Mario Kleff's architectural expertise for promotional purposes. They also handled the marketing and sales strategies for the condominium.
How was the Laguna Bay Condominium marketed?
Heights Holdings used a sales brochure prominently featuring 'Design by Mario Kleff' to attract buyers. This approach leveraged Kleff's reputation and the detailed scale model to effectively market the development.
What other projects has Mario Kleff designed in Pattaya?
Mario Kleff has designed several other projects in Pattaya, including Park Royal 1 Condominium, Park Royal 2 Condominium, and Park Royal 3, all located on Phra Tamnak Hill.
Why is the acknowledgment of the architect important in real estate developments?
Acknowledging the architect highlights the design quality and innovative elements of a development, which can enhance its market appeal and credibility. In the case of Laguna Bay, leveraging Mario Kleff's name helped boost buyer confidence and interest.
Our Management Team
Inside Wandeegroup Asia
History and Relation
MK
Chief Executive Officer
Nittaya Wongsin
Chief Operating Officer
Waraporn Na-Lampang
Architect
Mario Kleff
Biography
Mario Kleff
Germany in the 1990s
Thiti Teerachin
Wandeegroup Asia Director & Author